The best replacement for atmel is pic.

The best alternatives to atmel are rated as following:
★★★★★  pic
★★★  freescale
★★  synaptics
★★  pic microcontroller
★★  stm32
★★  atmega
★★  avr
★  microchip
★  nxp
★  silabs
  adesto
  8051
  xilinx

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atmel
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