The best replacement for applied is basic research.

The best alternatives to applied are rated as following:
★★★★★  basic research
★★★  pure research
★★  pure science
★★  academic
★★  basic science
★★  pure math
★★  pure mathematics
★  theoretical
★  applied
★  basic psychology
★  academic math
★  actual overhead
★  experimental psychology
  ams
  theoretical linguistics
  academic courses
  fundamental research
  apply
  pure
  basic
  vertafore
  theoretical math
  basic sociology
  incurred

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Google Trends

Scale is based on the average worldwide traffic of applied in all years. Click on graph for more.
applied
basic research
pure research