The best replacement for application development is web development.

The best alternatives to application development are rated as following:
★★★★★  web development
★★★★  product development
★★★★  software development
★★  prototyping
★★  application management
★  infrastructure
★  system development
★  rapid application development
  joint application development
  rad
  general project management

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Google Trends

Scale is based on the average worldwide traffic of application development in all years. Click on graph for more.
application development
web development
product development