The best replacement for american girl is our generation.

The best alternatives to american girl are rated as following:
★★★★★  our generation
★★★★  my twinn
★★★  journey girl
★★  barbie
★★  british girl
★★  madame alexander
★★  european girl
★  my twinn doll
★  corolle
★  target dolls
★  other dolls
★  gotz
★  build a bear
★  my life
★  madame alexander dolls
★  russian girl
★  our generation dolls
★  today's girl
★  maplelea
★  my life doll
  pleasant company
  canadian girl
  dollie and me
  australian girl
  our generation doll
  my generation doll
  cabbage patch
  gotz doll
  my generation
  gotz dolls
  generation
  bitty baby

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Google Trends

Scale is based on the average worldwide traffic of american girl in all years. Click on graph for more.
american girl
our generation
my twinn