The best replacement for altruism is egoism.

The best alternatives to altruism are rated as following:
★★★★★  egoism
★★★  selfishness
★★  self interest
★★  objectivism
★  self-interest
★  prosocial behavior
★  compassion
★  utilitarianism
  cooperative egoism
  selflessness
  hedonism
  egotism
  sublimation
  generosity
  bystander effect
  kin selection
  benevolence
  aggression
  reaction formation
  cooperation

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Google Trends

Scale is based on the average worldwide traffic of altruism in all years. Click on graph for more.
altruism
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