The best replacement for advertisers is marketers.

The best alternatives to advertisers are rated as following:
★★★★★  marketers
★★★★★  consumers
★  sponsors
★  advertisers
  publishers

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No companions for advertisers have been suggested so far.
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Google Trends

Scale is based on the average worldwide traffic of advertisers in all years. Click on graph for more.
advertisers
marketers
consumers